marketing

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HubSpot's Free Version Now Offers Even More

In mid July, HubSpot announced that it expanded the offerings under the free version of their software. This is extremely valuable to those utilizing the free service as it allows them to accomplish quite a bit more with their marketing.

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10 Blog Post Topic Ideas to Pull You Out of Your Content Slump

We know, we know, digital marketers can be like a broken record sometimes: “More content! Better content! Deeper content!” Or maybe you liken us to a Cookie Monster persona: “Need more bite-sized content! NOM NOM, yummy content!” We’ve seen that...

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Should Your Website Have a Chatbot?

Think about the last time you were exploring a website and a little window popped up on the side or bottom, asking if you needed help or had questions. We are very used to chat windows and the convenience they often bring to the online...

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A Day in the Life of an Inbound Marketer

Okay, so you know what Inbound Marketing means, but do you feel a little lost when it comes to executing the practice on a daily basis? If you were living and breathing it regularly and it became second nature, what would that look like?

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5 New Year’s Resolutions for Your Website

It’s a brand new year and the time when most of us reflect on the previous year, attempt to let go of anything weighing us down, and set goals to revamp our lives or business. If you are examining your website and feeling overwhelmed with all the...

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How to Stamp Your Brand Identity Into Your Instagram Account

If you are on Instagram for personal use the chances are high that you follow at least one of your favorite and trusted brands, if not many. Did you know that roughly 53% of Instagram users follow their favorite brand on the platform? (Source:...

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25 Ideas for Social Media Posts

So I hear you’ve committed to a presence on social media for your company? Good for you! Social media greatly increases your company’s reach and allows your prospects and customers to consume and share relevant content about your brand. 

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Why Marketing Automation Still Requires a Human Touch

Imagine you have decided to up your digital marketing game and purchase a sales and marketing automation system for your company to help increase your lead conversion and boost your sales. You are probably feeling pretty hopeful that this system...

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Inbound Marketing, Explained

When it comes to your company's online presence today, you should be focused on inbound marketing techniques. Not surprisingly, inbound marketing is the opposite of outbound marketing. Outbound, or traditional marketing is expensive and becoming...

Marketing Tips to Drive Traffic to Your Accounting Software Website

It doesn't matter if you sell QuickBooks, Sage or Dynamics GP - increasing traffic to your website is the name of the game. The best kind of traffic comes from frequent content updates and taking advantage of the right online opportunites. Combined...