inbound marketing

list-segmentation
Ways to Capture and Convert Leads on Your Website - Part 2

In this series we will explore the difference ways you can generate solid leads for your business. In the first lead generation post we discussed ads, chat bots, and forms. In this post we will dive into understanding your leads through contact...

converting leads to customers
5 Ways to Capture and Convert Leads on Your Website

In this series we will explore the difference ways you can generate solid leads for your business. Not all leads are created equal. You want to ensure that the leads you are receiving are qualified and ready for the next step on their buyer...

HS free crm tools screenshot-2
HubSpot's Free Version Now Offers Even More

In mid July, HubSpot announced that it expanded the offerings under the free version of their software. This is extremely valuable to those utilizing the free service as it allows them to accomplish quite a bit more with their marketing.

plane landing
5 Elements of an Effective Landing Page

Once you have created a new piece of content for your website, the hard part is over, right? Not so fast. Before you place the content behind a form on your site you must ensure that your offer is compelling enough for visitors to click through...

content tree 1
The Benefits of Repurposing Content—and What That Looks Like

Do you know the rule of seven in marketing? The rule of seven states that a person needs to see or hear your message at least seven times before they take action and make a purchase. That’s a lot of times that your prospects need to see your...

Teamwork
5 Reasons B2B Marketers Should Integrate with Their Sales Team

Marketing in the Business-to-Business (B2B) world can mean a shift in perspective. If you switched industries or came from the Business-to-Consumer (B2C) arena, the transition can throw your marketing mindset off a bit. Now, as any good marketer...

Buyer Personas slide_web-1
How to Create Buyer Personas for Your Business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and...