inbound marketing

plane landing
5 Elements of an Effective Landing Page

Once you have created a new piece of content for your website, the hard part is over, right? Not so fast. Before you place the content behind a form on your site you must ensure that your offer is compelling enough for visitors to click through...

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The Benefits of Repurposing Content—and What That Looks Like

Do you know the rule of seven in marketing? The rule of seven states that a person needs to see or hear your message at least seven times before they take action and make a purchase. That’s a lot of times that your prospects need to see your...

Teamwork
5 Reasons B2B Marketers Should Integrate with Their Sales Team

Marketing in the Business-to-Business (B2B) world can mean a shift in perspective. If you switched industries or came from the Business-to-Consumer (B2C) arena, the transition can throw your marketing mindset off a bit. Now, as any good marketer...

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How to Create Buyer Personas for Your Business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and...