Your website can be a lead generating machine for you–if set up properly and strategically. Churning out fresh, compelling content on your website is the first step in Inbound Marketing and pulling your target audience to you. Once visitors have...
In times of crisis, such as a global pandemic, one of the first costs that companies cut is often their marketing budget. They may turn their focus and dollars to customer retention, and unpaid and organic avenues of marketing. This is an...
Some people view a Customer Relationship Management (CRM) system as something only B2C or B2B companies need. It's true that these types of companies will utilize a CRM for the traditional activities including a contact database, and integrated...
Comparing the different HubSpot Marketing subscriptions can be a bit overwhelming and, upon first glance, you may be wondering why the pricing is such a huge jump between levels. HubSpot–leading Inbound Marketing software–offers a robust Customer...
If your company is looking for a Customer Relationship Management (CRM) solution to manage your database, marketing, sales, or support activities, you may be considering HubSpot. HubSpot offers a variety of package options, which are discounted...
One of the most important things a marketer can do is track the metrics of their marketing activities and report on them. These reports help to show value, reasoning, and results to team members, managers, and board members. While those outside...
If you are like many companies out there, the software tools and apps you use to conduct your business are numerous, and disjointed. It’s easy, and common, for this to happen. One by one, you sign up for accounts with different services as they...
In this post I highlight the owner of Precision Pages, Matt Ostrowski, and ask him questions about the evolution of the digital world, what people should know about professional website services, and why he prefers a telecaster guitar over others...
In today’s marketing world it is equally important to be a content creating machine, and a lead generating machine. These two things go hand and hand, but just creating content does not guarantee more leads. You need to create strategic content...
In this series we will explore the difference ways you can generate solid leads for your business. In the first lead generation post we discussed ads, chat bots, and forms. In this post we will dive into understanding your leads through contact...
