Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. (Note: If you’re new to personas, start small! You can always develop more personas later if needed.)
Segment your audience and create stronger marketing campaigns by establishing buyer personas for your business. Our customizable buyer persona presentation will let you easily organize your research to create your very own buyer personas.
With this presentation you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
Learn Tips and Tricks For:
- Asking the right questions during your persona interviews and surveys
- Formatting your persona research in a compelling way
- Presenting your new, finalized buyer personas to your company
- Using your buyer personas for segmentation, content mapping, and lead nurturing