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Teamwork
5 Reasons B2B Marketers Should Integrate with Their Sales Team

Marketing in the Business-to-Business (B2B) world can mean a shift in perspective. If you switched industries or came from the Business-to-Consumer (B2C) arena, the transition can throw your marketing mindset off a bit. Now, as any good marketer.

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How to Create Buyer Personas for Your Business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and.

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10 Blog Post Topic Ideas to Pull You Out of Your Content Slump

We know, we know, digital marketers can be like a broken record sometimes: “More content! Better content! Deeper content!” Or maybe you liken us to a Cookie Monster persona: “Need more bite-sized content! NOM NOM, yummy content!” We’ve seen that.

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Should Your Website Have a Chatbot?

Think about the last time you were exploring a website and a little window popped up on the side or bottom, asking if you needed help or had questions. We are very used to chat windows and the convenience they often bring to the online.

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A Day in the Life of an Inbound Marketer

Okay, so you know what Inbound Marketing means, but do you feel a little lost when it comes to executing the practice on a daily basis? If you were living and breathing it regularly and it became second nature, what would that look like?

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How to Quickly Spot Phishing Scams

The probability that you have received a phishing scam email at some point is very high. They are so prevalent that we almost expect to see them when we open our inbox now. Even though we know the major warning signs, scammers are getting.

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The Differences Between Business Hosting and Shared Hosting – Part 2

In continuation of Part 1 of this post, I am outlining the benefits of business class hosting and exactly what you get for the extra money you pay each month for this service, vs. shared hosting.

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The Differences Between Business Hosting and Shared Hosting – Part 1

Starting a business is an exciting time, yet it can also mean a lot of start-up costs. You have been spending money to get your venture off the ground and now you are ready for the money to start flowing the other way. When it comes to your.

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5 New Year’s Resolutions for Your Website

It’s a brand new year and the time when most of us reflect on the previous year, attempt to let go of anything weighing us down, and set goals to revamp our lives or business. If you are examining your website and feeling overwhelmed with all the.

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How to Stamp Your Brand Identity Into Your Instagram Account

If you are on Instagram for personal use the chances are high that you follow at least one of your favorite and trusted brands, if not many. Did you know that roughly 53% of Instagram users follow their favorite brand on the platform? (Source:.