Once you have created a new piece of content for your website, the hard part is over, right? Not so fast. Before you place the content behind a form on your site you must ensure that your offer is compelling enough for visitors to click through...
Do you know the rule of seven in marketing? The rule of seven states that a person needs to see or hear your message at least seven times before they take action and make a purchase. That’s a lot of times that your prospects need to see your...
Marketing in the Business-to-Business (B2B) world can mean a shift in perspective. If you switched industries or came from the Business-to-Consumer (B2C) arena, the transition can throw your marketing mindset off a bit. Now, as any good marketer...
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and...
We know, we know, digital marketers can be like a broken record sometimes: “More content! Better content! Deeper content!” Or maybe you liken us to a Cookie Monster persona: “Need more bite-sized content! NOM NOM, yummy content!” We’ve seen that...
Think about the last time you were exploring a website and a little window popped up on the side or bottom, asking if you needed help or had questions. We are very used to chat windows and the convenience they often bring to the online...
Okay, so you know what Inbound Marketing means, but do you feel a little lost when it comes to executing the practice on a daily basis? If you were living and breathing it regularly and it became second nature, what would that look like?
The probability that you have received a phishing scam email at some point is very high. They are so prevalent that we almost expect to see them when we open our inbox now. Even though we know the major warning signs, scammers are getting...
In continuation of Part 1 of this post, I am outlining the benefits of business class hosting and exactly what you get for the extra money you pay each month for this service, vs. shared hosting.
Starting a business is an exciting time, yet it can also mean a lot of start-up costs. You have been spending money to get your venture off the ground and now you are ready for the money to start flowing the other way. When it comes to your...
