In today’s marketing world it is equally important to be a content creating machine, and a lead generating machine. These two things go hand and hand, but just creating content does not guarantee more leads. You need to create strategic content...
When it comes to bringing in more organic traffic to your website (traffic from unpaid search results) the methods can seem pretty overwhelming. Or you may think that it’s going to cost you a lot of money to get the results you want. While there...
When your website Content Management System (CMS) is left unattended without maintenance or updates, it’s like leaving a 5-year-old alone for hours with a bucket of paint – it’s not going to be a pretty picture in the end. A CMS is the...
In this series we will explore the difference ways you can generate solid leads for your business. In the first lead generation post we discussed ads, chat bots, and forms. In this post we will dive into understanding your leads through contact...
In this series we will explore the difference ways you can generate solid leads for your business. Not all leads are created equal. You want to ensure that the leads you are receiving are qualified and ready for the next step on their buyer...
In mid July, HubSpot announced that it expanded the offerings under the free version of their software. This is extremely valuable to those utilizing the free service as it allows them to accomplish quite a bit more with their marketing.
Once you have created a new piece of content for your website, the hard part is over, right? Not so fast. Before you place the content behind a form on your site you must ensure that your offer is compelling enough for visitors to click through...
Do you know the rule of seven in marketing? The rule of seven states that a person needs to see or hear your message at least seven times before they take action and make a purchase. That’s a lot of times that your prospects need to see your...
Marketing in the Business-to-Business (B2B) world can mean a shift in perspective. If you switched industries or came from the Business-to-Consumer (B2C) arena, the transition can throw your marketing mindset off a bit. Now, as any good marketer...
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and...
