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How to Prepare Your Marketing Team for Remote Work Due to Coronavirus

If you aren’t already, you may soon be working from home due to the spread of COVID-19 (Coronavirus). Many companies have already made that decision and many more are preparing for it as we speak. Depending on the size of your company, this might...

10 Questions Asked of a Website Professional

In this post I highlight the owner of Precision Pages, Matt Ostrowski, and ask him questions about the evolution of the digital world, what people should know about professional website services, and why he prefers a telecaster guitar over others...

5 Content Creation Secrets for Generating Quality Leads

In today’s marketing world it is equally important to be a content creating machine, and a lead generating machine. These two things go hand and hand, but just creating content does not guarantee more leads. You need to create strategic content...

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3 Ways to Boost Your Website Traffic Without Breaking a Sweat

When it comes to bringing in more organic traffic to your website (traffic from unpaid search results) the methods can seem pretty overwhelming. Or you may think that it’s going to cost you a lot of money to get the results you want. While there...

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The Real Cost of Your Website Being Hacked

When your website Content Management System (CMS) is left unattended without maintenance or updates, it’s like leaving a 5-year-old alone for hours with a bucket of paint – it’s not going to be a pretty picture in the end. A CMS is the...

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Utilizing List Segmentation and Contact Website Activity for Lead Generation

In this series we will explore the difference ways you can generate solid leads for your business. In the first lead generation post we discussed ads, chat bots, and forms. In this post we will dive into understanding your leads through contact...

converting leads to customers
5 Ways to Capture and Convert Leads on Your Website

In this series we will explore the difference ways you can generate solid leads for your business. Not all leads are created equal. You want to ensure that the leads you are receiving are qualified and ready for the next step on their buyer...

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HubSpot's Free Version Now Offers Even More

In mid July, HubSpot announced that it expanded the offerings under the free version of their software. This is extremely valuable to those utilizing the free service as it allows them to accomplish quite a bit more with their marketing.

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5 Elements of an Effective Landing Page

Once you have created a new piece of content for your website, the hard part is over, right? Not so fast. Before you place the content behind a form on your site you must ensure that your offer is compelling enough for visitors to click through...

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The Benefits of Repurposing Content—and What That Looks Like

Do you know the rule of seven in marketing? The rule of seven states that a person needs to see or hear your message at least seven times before they take action and make a purchase. That’s a lot of times that your prospects need to see your...

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